Last minute tips for Beyond the Basics success!

Ready for Beyond the Basics? Tomorrow is sure to be a day full of PR buzz, new connections and inspiring speeches for all conference attendees. To prepare yourself to make the most of this exciting opportunity, here are some tips for Beyond the Basics success…

Gather your business cards. At the moment, Beyond the Basics has over 100 students registered from 12 different schools. (Not to mention several professionals attending our Opportunities Fair, and our list of established speakers!) In other words, you’ll want to make connections.

Don’t forget your resumes and portfolios. Several of our professional attendees have mentioned that they are willing to offer advice and reviews. Oh, and have you heard? The Opportunities Fair will be bringing you several opportunities to find a new lead for your job or internship hunt.

Heat up the iron! Dress will be business casual. Some walking will be required. Also, check out the Athens, Ohio weather forecast for the weekend.

Grab your donations. In light of our PRSSA National Initiative, Scripps PRSSA will be collecting non-perishable food items to be sent to the Athens AreaEmergency Food Bank.

Set your GPS. The day will begin with attendee registration at 9:30 AM in Baker Center on the Ohio University campus in Athens, Ohio.

Feast your eyes. The Beyond the Basics Regional Conference and PaRtners Conference will bring you to the beautiful campus of Ohio University. Snow or sunshine, prepare to be captivated.

Join the conversation: we will be tweeting throughout the event. Be sure to follow @PRSSARCBeyond and be a part of the conversation by tweeting with the #BeyondTheBasics hashtag.

Think before you park! We do not want you to get a ticket. All lots on the campus are color coded and monitored throughout the weekend. Speakers should look out for reserved parking in lot 120 located outside of Baker Center. Attendees are welcome to park for free in any of the Dark Green or Purple lots. (If you park at a meter, you will still have to pay it!)

Last minute questions? Reach out to the Beyond the Basics staff at or tweet to @PRSSARCBeyond.


PRSSA Regional Conference: Q&A with Lauren Gray

In preparation for Beyond the Basics, we partnered with National PRSSA President Lauren Gray to learn about member benefits, live tweeting and more! Read on…

Question 1: How many PRSSA Regional Conferences have you attended over the years? Which will you be attending this year?

Lauren says: I have attended three Regional Conferences over the past years since my PRSSA membership began in 2009. They’ve all been really great Regional Conferences with good attendances where students learned about public relations, the communications industry, social media and career development. This year I will be attending Ohio University’s Regional Conference. The National Committee members are each assigned an RC and I am excited to be attending Ohio University’s this year!

Question 2: How do Regional Conferences benefit PRSSA members?

Lauren says: Regional Conferences are a great asset for PRSSA members because some PRSSA members may not be able to make the national events, like National Conference or National Assembly, and Regional Conferences are a closer, cheaper option for members. We do our best to assign one RC to each region so there are Chapters in close proximity. I also think it’s inspiring to see a full conference put on by students. Students know what other students want to know and I know our members take away a lot of insightful information.

Question 3: What is the key to hosting a successful Regional Conference?

Lauren says: Although I have never hosted a Regional Conference, I think the key is doing good prep beforehand and reaching out to Chapters in your region, making sure the conference topics and speakers really relate to students and attempting to measure anything from the conference whether it’s tweets, surveys or anything else. You want to make sure you have proven results and something to show from your RC. Having an outreach strategy from the beginning also ensures attendance with really makes a difference. 

Question 4: How can attendees prepare to make the most of their experience at a Regional Conference?

Lauren says: Come prepared to learn! Open your mind to new possibilities. Do not just attend sessions you are familiar with, but spread out to other topics you have not learned about. Branch out to other members too; do not just sit with your Chapter members, but meet others while you are there. Networking is your friend! I met two of my co-workers at Hunter through a Regional Conference.

Question 5: Are there any industry trends that you predict will become popular topics at Regional Conferences this Spring?

Lauren says: Social media is always a popular topic, but I think it will transform from “how-to use social media” to other uses for it beyond just the basics. I think topics about working with clients, networking, startups, campaigns and integrating marketing, public relations and advertising will be popular topics this year. More real-world related tactics, strategies and information for students will be great.

Question 6: Scripps PRSSA loves to live tweet our events, and we know that you share the habit! What are your tips for writing RT-worthy live tweets?

Lauren says: Don’t just RT what everyone else is saying; tweet your own thoughts about live events. You’re also 17% more likely to get retweeted if your tweets are 100 characters or less. The more you interact with others at an event, the more people will follow you and notice your tweets as well.

Now, ready to register for Beyond the Basics? We can’t wait to see you at Ohio University on March 16th! In the meantime, check out our awesome speakers and sessions and share your excitement by tweeting #BeyondTheBasics.