Keynote Speaker

Ben Lincoln

BEN LINCOLN, GOLINHARRIS

Ben Lincoln is the writing director at GolinHarris (GH).

 He’s pretty sure no one else in the PR industry shares his title. That’s because GH recently transformed its structure, becoming the first global PR firm to break away from traditional agency silos. Out with the tired generalist roles, onward specialists.

 Now as a full-time writer, Lincoln helps companies tell better stories. It’s a tricky job. Media channels are fragmenting. The American attention span is shrinking. Words are swirling in a sea of competing voices. To help his clients break through, Lincoln invented the Brand Voice model. Praised by GH clients as a more thoughtful and scientific approach to writing, the model helps brands tell their stories clearly and effectively across owned, earned and paid media channels.

 Lincoln celebrates his tenth anniversary with GH this year. He earned a bachelor’s degree in journalism from Indiana University in 2003.

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