Richard (Rick) J. Batyko, APR, Fellow PRSA
President, Regional Marketing Alliance of Northeast Ohio
Rick has over 20 years of Fortune 100 and nonprofit communications, marketing, public relations and brand management experience. Currently he is serving as president of the Regional Marketing Alliance of Northeast Ohio. In this role, he is leading the region’s first corporate, civic and foundation-backed effort to market Northeast Ohio.
Rick has held executive public relations and marketing positions with Babcock & Wilcox, AlliedSignal, Honeywell International and The Cleveland Foundation.
Rick is a 1984 graduate of Ohio University’s E. W. Scripps School of Journalism with a major in Public Relations and received his Master of Arts in Public Relations from Kent State University in 2012. He holds his accreditation with the Public Relations Society of America (PRSA).
He is a past president of the Greater Cleveland and the Akron Area chapters of the Society and is currently serving as Vice Chair of PRSA’s East Central District Board of Directors (Michigan, Indiana, Kentucky, Ohio, West Virginia and Pennsylvania). He has presented at a number of PRSA’s international and regional conferences, chaired or held positions on several national committees and has been a delegate at six national assemblies. For his service to the profession, Rick was inducted into PRSA’s College of Fellows in 2009. In March 2013, he will receive the Lighthouse Award from the PRSA Greater Cleveland Chapter. The award acknowledges a senior-level practitioner for contributions to the field and the community.
Edward Burghard, CEO, The Burghard Group LLC
Ed was born and raised in upstate New York. He and Claudia have been married since 1978 and have two sons. Academically, Ed has a BA in theoretical mathematics from the State University of New York @ Potsdam, and an MBA from Syracuse University in innovation management with a minor in marketing. While growing up, he earned the rank of Eagle Scout from the Boy Scouts of America and continues to support the Organization as a member of the Dan Beard Council Marketing Committee.
Ed began his career with Norwich Eaton Pharmaceuticals as a computer programmer and held managerial positions in both Sales Administration and Operations Research. In 1982, Procter & Gamble acquired Norwich Eaton Pharmaceuticals. Ed’s career shifted to marketing shortly following the acquisition. He has managed numerous Procter & Gamble pharmaceutical brands in his career.
Ed has been responsible for U.S. and Global brands. During his career, Ed and his family moved to Toronto, Ontario where he was responsible for building a profitable brand portfolio and leading the Canadian transition from a country focused to a regional focused business. From Toronto, Ed was transferred to P&G headquarters in Cincinnati to help build the U.S. pharmaceutical business.
In 1999, Ed was appointed a Harley Procter Marketer for his role in doubling the P&G Pharmaceutical business unit sales and quadrupling the profit. The Harley Procter Marketer appointment is a global, competitive appointment awarded by the Chief Executive Officer and Chief Marketing Officer to marketers who are considered masters in practical application of marketing theory. There are only ten active Harley Procter Marketers in the global P&G Company. Ed was one of the inaugural appointees. As a Harley Procter Marketer, Ed helped design P&G’s global brand building framework and was a participating member of the corporate identity redesign team.
In late 2004, Ed was asked by P&G to provide marketing expertise to the Ohio Department of Development in support of their efforts to create the Ohio Business Development Coalition (OBDC), a not-for- profit company focused on branding Ohio and strengthening the overall success of economic development in the state. He was appointed Chairman of the Board, and voluntarily stepped down at the request of the Board to personally manage the start-up of the OBDC. In 2005, Ed was appointed by Governor Taft to the Executive Order of the Ohio Commodores in recognition of his contribution to building a strong Ohio economy.
After 33 years, Ed retired from P&G in 2009. He continued his work to brand Ohio as the Executive director of the Ohio Business Development Coalition until the end of 2011 at which point Ed transitioned both the work and personnel of the OBDC to the new JobsOhio Company. Currently,
Ed is CEO of The Burghard Group LLC, a consulting practice dedicated to strengthening Brand America by teaching the economic development profession to successfully reapply private sector product and corporate branding principles to the branding of places. Ed is a founding Board member of the Nemacolin Energy Institute (2009 – present). Ed is a Fellow of the Levin College of Urban Affairs affiliated with the Cleveland State University Center for Economic Development (2011 – present). Ed is a past Board member of the Arthritis Foundation Ohio River Valley Chapter and past Chair of the Foundation’s Communication Committee (2003 – 2006).
After 10 years in the Fortune 500 management world, Demi Knight Clark had an epiphany – she wanted to help others with energy, enthusiasm and an unbeatable zest for achieving the impossible. She started on a personal journey that included starting a small business right smack in the middle of a recession, against all the odds – and becoming profitable in her first year; running her first marathon; becoming a yoga instructor; and finding her inner fire and “zen.” Over the last five years, she has helped clients “reach their amazing” through business and professional goal-setting and action.
Currently, she’s an Integrative Health Coach from Duke University’s Center for Integrative Medicine.
An accomplished distance runner (with three marathons, countless half marathons and too many 5ks and 10ks to count) and RYT 200hours yogi, she’s also a passionate vegan, women’s rights and health/environmental activist; nutrition junkie; voracious reader; adventure and adrenaline seeker; children’s book author; and proud mom of two amazing young daughters whom she hopes will join the fight to save the world for future generations someday.